I have helped firms pursue and win work with colleges and universities, state and local governments, as well as the federal government. I have led SOQ/RFQ/RFP proposal development and writing, strategic planning workshops, interviews, and the full spectrum of collateral design. If you're considering rebranding or are in the process of such, please let me guide you with helpful insights learned over many years.
Client Development & Retention
We all agree that the key to ANY business development is relationships. We know this, and yet all too often we neglect to get focused anda proactive. Need help reaching out to clients? Mining term or on-demand contracts? Keeping "seller/doers" focused and organized? I can help.
Niche & Practice Marketing
Find your market. When your firm offers expertise in one or more sectors, then promoting this strength becomes essential in building market share. Focusing on distinctive elements or people; developing content around that story, is a key strength of my consulting practice.
Marketing & Rebranding
Marketing professional services requires attention to detail, careful writing and editing, as well as fresh design. Deadlines loom and stress builds, especially if working with multi-member, leadership teams. Let me take pressure off of over-taxed staff by writing and editing proposals, as well as guiding marketing teams through the effort of putting together a top-notch presentation. The WIN demands it.
Additionally, I work with Principals and rising leaders to grow and expand knowledge of business development, branding and marketing strategies.
Developing a sustainable growth strategy is paramount to business in the world of professional services. No doubt your firm has a Strategic Plan crafted with great care and input from many people. However, are you endlessly looping through the same tired verbage? Constantly refining and refining strategies instead of taking concrete action? Let me assist with a review of your strategies and guiding you toward consequential action to produce results.
My work has led me to develop strong contacts with colleges and universities across Virginia, including the Virginia Community College System, Longwood University, Hampden Sydney, the University of Virginia, Virginia Commonwealth University, Virginia State University, Virginia Union University, William & Mary, the University of Richmond, University of Mary Washington and Washington & Lee. I've worked with municipalities across Virginia and North Carolina as well as private developers and real estate firms. My relationships and knowledge of client needs can be valuable to your marketing efforts.